I was recently invited to an event for Bonmarché – Bonmarché were opening a brand new store in Cardiff City centre and they invited some bloggers to attend. I was a little hesitant to accept as Bonmarché isn’t a store I’d normally shop in and I’ve always associated Bonmarché with the older generations. I decided to accept the invitation with the hope that I was wrong.
Bonmarché was established in 1982 by two brothers who began their business on market stalls and opened their first store in Doncaster. From there, the Bonmarché brand expanded very quickly to where it is today.
The new Bonmarché store opened on Wednesday 30th July, in the St David’s shopping centre.
A very special guest was there to launch the new store – David Emanuel!!!!!!!!!!! David Emanuel is a fashion designer and is most well-known for co-designing Princess Diana’s wedding dress.
In Collaboration with Bonmarché, David Emanuel now designs a collection of affordable, wearable and stylish clothes with real women in mind, ranging from sizes 10-24.
Us lucky bloggers were even given the opportunity to spend a few minutes with the main man!
The new Bonmarché store was manic, but I wouldn’t expect anything less on the first day. Certain areas of the store are almost ’boutique’ like, with a dressing table in the changing room and chandeliers lighting areas of the shop floor.
I really like the way the store is laid out, everything was easy to find, from jeans and underwear to accessories and work wear.
Bonmarché offer a very wide range of clothing, if you are planning a glamorous night out or you just want to relax in comfy casual clothes, Bonmarché is the store for you. Like I said earlier, I’ve always associated Bonmarché with older generations but I was pleasantly surprised, they have clothes that I liked and would actually wear.
Being a self-confessed bargain hunter, I love good quality clothing at a reasonable price. Even the David Emanuel collection is fairly priced!
Bonmarché are trying to appeal to a slightly younger generation and I wouldn’t hesitate to shop in there again.
Two other bloggers and I took over the changing rooms to have a mini fashion show, we wanted to get a feel for the clothes. I settled on the following Coffee Bean Palazzo trousers.
They were very reasonably priced at £18, true to size and anyone could wear them.
I was impressed with the quality and think that Bonmarché items will stand the test of time. I get really annoyed with myself when I buy a cheap item of clothing and them wonder why it’s fallen apart after the first wash.
If you are still unsure, please visit a store and have a look for yourself.
A picture of the lovely store manageress modelling a gorgeous David Emanuel blouse.
Bonmarché offer a bonus card, I love it when stores reward you for being loyal, it’s never a bad thing!
I’m so glad I went to this event, my opinion on the Bonmarché brand has been changed for the better!
The new Bonmarché store is situated,
St Davids Centre,